Merryfair
Merryfair, a leading furniture exporter in the B2B market, faced challenges in transitioning to the B2C segment. Their outdated corporate website lacked essential features for retail customers, including e-commerce capabilities and detailed product information. Additionally, they needed to establish credibility in the competitive B2C market while educating customers about their diverse product range through accessible resources.
Task
Revamp Merryfair’s corporate website and develop an integrated e-commerce platform tailored for B2C customers. This included creating a modern design, enabling seamless navigation, adding secure payment gateways, building a resource hub for product details, and ensuring a user-friendly, responsive experience for both corporate and retail audiences.
Merryfair, one of Malaysia’s largest furniture exporters, had long been a leader in the B2B market globally. However, with the rise of online shopping, the company sought to diversify and expand into the B2C market by selling directly to retail customers. Transitioning to a consumer-focused model posed significant challenges:
- Outdated Corporate Website: The existing website catered primarily to wholesale buyers and lacked features that retail customers expect, such as product details and easy navigation.
- No E-Commerce Infrastructure: Merryfair required a robust platform for online sales to deliver a seamless shopping experience.
- Customer Education Needs: With a diverse product range, Merryfair needed to provide detailed product information, certifications, brochures, and guides to help customers make informed decisions.
- Brand Awareness: Competing in the B2C market required establishing Merryfair as a trusted name in high-quality furniture for individual buyers.
We partnered with Merryfair to create a modern, user-friendly online platform that catered to both their corporate identity and their new B2C audience, providing both functionality and information accessibility.
Key Features and Solutions:
- Revamped Corporate Website:
- Updated the design to reflect Merryfair’s brand legacy, with a focus on sleek visuals and intuitive navigation.
- Created dedicated sections for corporate content and retail products to serve both B2B and B2C audiences effectively.
- Integrated E-Commerce Platform:
- Built a B2C e-commerce site with advanced product filtering, detailed product pages, and a streamlined checkout process.
- Integrated secure payment gateways to enhance trust and convenience for online shoppers.
- Comprehensive Resource Center:
- Developed a searchable database containing product-specific resources, including:
- Certifications and safety recognitions.
- Product brochures with detailed specifications.
- Installation guides to assist customers with assembly.
- Made these resources easily accessible to customers at any time, helping them make informed decisions and enhancing post-purchase support.
- Developed a searchable database containing product-specific resources, including:
- User-Centric Design:
- Designed product pages with high-quality images, detailed descriptions, and customer-friendly layouts.
- Ensured a fully responsive design for seamless browsing on desktops and mobile devices.
- Enhanced Customer Experience: The inclusion of a resource-rich database empowered customers with all the information they needed, building trust and reducing purchase hesitation.
- Smooth Market Expansion: Merryfair successfully entered the B2C space with a functional and visually engaging platform, driving engagement and conversions.
- Effortless Accessibility: Customers now enjoy a frictionless shopping experience, from exploring product details to completing purchases.
- Increased Brand Credibility: By offering transparent product certifications and installation guides, Merryfair positioned itself as a trustworthy and customer-focused brand.
Our team delivered a tailored solution to meet Merryfair’s unique needs:
- Modern Corporate and E-Commerce Integration: Combined their corporate presence with a robust e-commerce system, enabling a unified online platform.
- Searchable Resource Hub: Created a dynamic and easily navigable repository of product-related materials to enhance customer satisfaction.
- Optimized User Journey: Designed with simplicity and scalability in mind, ensuring a smooth and enjoyable experience for all visitors.
Through our collaboration, Merryfair successfully transitioned from B2B to B2C while maintaining its leadership in the furniture industry. This project demonstrates our ability to deliver customized digital solutions that empower businesses to innovate, grow, and succeed in new markets.
We’re a team of innovators passionate about turning bold ideas into powerful digital solutions, helping businesses build impactful systems that deliver results.